Privacy Policy

Tower Defence: Neon City · Last updated 28 July 2026

This Privacy Policy explains how Tower Defence: Neon City (the “App”), developed by Pavlo Tanaiev (“we”, “us”), handles information when you use it on iPhone or iPad. By using the App you agree to the practices described here.

The short version

• We do not ask you to create an account and we do not collect your name, email, or contacts.
• Your game progress is stored on your device and, if you use Game Center, in your personal Apple iCloud/Game Center account.
• The App shows ads through Google AdMob, which collects device and usage data as described below.
• On iOS we ask for your permission before using your device’s advertising identifier for personalized ads. You can decline, and ads will still work.

Information collected

Data you provide

None is required. The App has no sign-up, login, or forms. If you email us for support, we receive whatever you include in that message (e.g. your email address and description of the issue).

Data stored on your device / in Game Center

Game settings and progress (current level, unlocked towers, diamonds, highest level cleared) are saved locally using standard iOS storage. If you are signed in to Apple Game Center, your progress is also saved to your Game Center account so it can sync across your devices. This data is controlled by Apple under Apple’s privacy policy; we only read and write your own game progress.

Data collected automatically by advertising partners

The App uses the Google AdMob SDK to display interstitial and rewarded ads. To serve, cap, measure and (with your consent) personalize ads, AdMob and Google may collect and process:

Category	Examples
Identifiers	Advertising identifier (IDFA, only after you allow tracking), device/vendor identifiers
Device & technical	Device model, OS version, language, coarse region, IP address, network type
Usage data	Ad impressions, taps, and interactions; approximate app activity used for ad measurement and fraud prevention

This data is collected by Google as an independent controller/processor for advertising. See Google’s advertising policies and Google’s Privacy Policy for details, including how to control ad personalization on your Google account.

App Tracking Transparency (iOS)

Before any tracking that uses your device’s advertising identifier across apps, iOS shows Apple’s App Tracking Transparency prompt. If you choose “Ask App Not to Track”, we do not use the IDFA and you will receive only non-personalized (contextual) ads. You can change this any time in iOS Settings → Privacy & Security → Tracking.

Consent in the EEA, UK and Switzerland

Where required by the GDPR and similar laws, the App uses Google’s User Messaging Platform (UMP) to show a consent form before loading ads. Your choice determines whether ads are personalized or non-personalized. You can reset your choice at any time from the App or by reinstalling it.

Children

The App is not directed to children under 13 (or the equivalent minimum age in your country), and we do not knowingly collect personal data from children. Advertising is configured as not directed to children. If you believe a child has provided data to an advertising partner, contact us and we will help you address it with the relevant provider.

How the data is used

• To run the game and save your progress.
• To display, limit the frequency of, measure and (with consent) personalize ads.
• To detect and prevent fraud and abuse of the advertising system.

We ourselves do not sell your personal information. Advertising partners may process data as described in their own policies.

Your choices & rights

• Turn off tracking: decline the ATT prompt or disable it in iOS Settings (see above).
• Reset your advertising ID: iOS Settings → Privacy & Security → Tracking / Apple Advertising.
• Remove local data: delete the App to remove data stored on the device; manage Game Center data in your Apple account settings.
• Depending on your region (e.g. EEA/UK GDPR, California CCPA/CPRA), you may have rights to access, delete or object to processing of data held by our advertising partners — exercise these through Google using the links above, or contact us and we will assist.

Data retention

Game progress persists until you delete the App or clear it in Game Center. Data held by advertising partners is retained according to their policies.

Changes to this policy

We may update this policy as the App evolves or as laws change. Material changes will be reflected here with a new “Last updated” date.

Contact

Questions about this policy or your data? Email p.tanaev@gmail.com.